In Chapters 3 & 7, Carroll discusses the importance and emergence of hyper-linking in online writing and the emergence of blogging in the past ten years.
Hyperlinks make online stories and articles easier to read and follow because they provide credible background information if used correctly. Carrol goes over each type of hyperlink:
- Embedded Links- These links typically underline certain words or phrases that are important and need to be explained in the context of the story or opinion piece. They send the reader to another site.
- Incline Links- These links are different from incline links because incline links bring the information to the page. ESPN.com’s fantasy football page does an excellent job using incline links when they allow a player’s stats and history pop up on to the page.
- Anchors- are in-page or within-document navigational links that creates a user friendly experience.
The entire point of hyperlinks are to make websites more user-friendly and credible. When I wrote an online piecesat ESPNWisconsin.com, I used hyperlinks to explain a situation that had already been told but I did I did not want to interrupt the flow of my story. The use of hyperlinks also allows you to source the work of others online.
Blogging is a relatively new concept and practice that was born with the Internet. Before blogging, people would only be able to express their feelings and knowledge about a particular issue or subject with people who they could directly contact.
Now a person can easily reach an audience by simply creating a blog post that is available to over a billion people online. Blogging software is easy to use and available with a click of a mouse or touch of an iPad or iPhone. Average people do not have to know how to write computer code to create their website. They can use WordPress, Blogger, etc. to let their voice be heard.
Amateurs are not the only ones paying attention to the blogosphere. Professional journalists are well aware of the power of blogging. Readers are more loyal to blogs than they are writers of a traditional paper or magazine. That is because bloggers dive into detail and think outside the box. They don’t have to follow a strict set of rules that a journalist has to follow.
However, journalists can use blogging to their advantage as well. They can bring their experience and credibility as a reporter or broadcaster to the blogosphere and build a large base of loyal readers. Many websites have dedicated their pages to have investigative reporting to make them one of the top sites on the Internet, but they still get the majority of their hits from people reading blog posts and comments.
Blogging is an important tool of the future for not only journalism, but for everyday life in general.