In From Bard to Blogs, Rettberg discusses the development of print all the way back to the invention of the printing press. Reading and writing used to be a much more challenging task for people to complete. In order to read any type of literature, they would need special permission from one of the local librarians since demand was so high and demand was so low.
Over time, print text developed and that allowed people to become more consumed in reading and writing. As print journalism and technology improved, first-world countries were able to build systems of mass communication.
That allowed for a drastic change in print journalism. A newspaper could now mass produce their papers and send it throughout the country and world.
The next change came with the launch of internet blogging. Regular Internet users, who could be complete amateurs, could now post opinions and stories as easily as any professional. YouTube allows video makers to find an alternative to display their work instead of Hollywood or network television. Communicating with anyone within the click of a submit button has allowed the world to develop almost all the way past print media. Print media is currently struggling to survive, in large part to the emergence of digital media.
In Blogs, Communities and Networks, Rettberg discusses how blog networks are organized into different communities. Internet blogs are a unique form of media because every user has an audience, even if that audience is relatively small. That also means that a user has a lot less privacy.
The author spoke of social networking and blogging in the same nature. He talks about how both forms of media give you instant and usually long lasting access to opinions and stories. However, that can be a bad thing.
People get fired from their jobs and suffer other consequences due to their careless activity online. Instead of simply stating it out loud in a “café setting”, which is an environment where people talk face-to-face, the online activity can be there to stay forever. Even if users attempt to delete their activity, someone can save their activities by screen capturing and using other tools.
The Internet is part of a distributed network. That network is shared amongst millions of other computers, tablets and phones. People can search and share more efficiently than ever before. They can comment and receive immediate feedback from another user on another device.
Therefore, the Internet is a large community very similar to a “café setting” where people will always remember what you say and do.
How cautious are you on social media?
When did you start using blogs or social media? What website?